UGC Rate Card Template
A UGC rate card lists your core content options (single video, packs, retainer), add-ons (editing, rush, raw footage), and usage-rights pricing, all in one document. This free template gives you that structure — fill in your numbers with the Rate Calculator and send it instead of re-explaining pricing every time.
[YOUR NAME] — UGC RATE CARD [Your niche] · [platform(s)] · [follower count] CORE CONTENT Single UGC video (organic use) $[rate] 3-video pack $[rate] 5-video pack $[rate] Monthly retainer (~4 videos) $[rate] Photo set (5–8 images) $[rate] ADD-ONS Full edit (captions, sound design) +$[rate] / +[X]% 48-hour rush turnaround +$[rate] / +[X]% Raw footage handoff +$[rate] USAGE RIGHTS (on top of content rate) Organic only included Paid ads (brand's account), 3 months +$[rate] Whitelisting / Spark Ads, 3 months +$[rate] Full buyout +$[rate] TERMS Deposit: [e.g. 50% to book] Revisions: [e.g. 1 round included, $[rate] per extra round] Turnaround: [e.g. 5–7 business days standard] Rates are a starting point — final pricing depends on scope, timeline, and usage. Use the Rate Calculator (getplugpro.com/tools/ugc-rate-calculator) to sanity-check any number before you send it.
Inside Plug, your rate card becomes an order-from-me storefront brands can act on directly — not a PDF that goes stale the moment your prices change.
What goes on a UGC rate card?
Use the Rate Calculator to fill in real numbers.
Editing, rush turnaround, raw footage — priced separately.
One document, reused for every inbound DM.
FAQ
What should I include on a UGC rate card?
Your core content options (single video, bulk packs, retainer), add-ons (editing, rush, raw footage), and usage-rights pricing. This template lays out all three sections.
How do I figure out what numbers to put on it?
Use the Rate Calculator to get a fair range for your experience and deliverables, then set your rate card at a number you're comfortable holding to.
Should I send my rate card to every brand that DMs me?
Yes — it saves you from re-typing prices in every conversation and signals you run this like a business. You can still negotiate off of it for specific scopes.