UGC Usage-Rights Calculator
Usage rights are priced on top of your base content rate. Organic use is usually included; paid ads add roughly 50%, whitelisting from your own handle more, and a full buyout 2–3× the base. Longer terms and exclusivity push it higher. This calculator estimates the add-on for the exact rights a brand asks for.
Estimate — rights pricing varies by brand and platform. On Plug, the rights you grant get written onto a verifiable license certificate, so what they can run (and for how long) is on the record, not assumed.
Inside Plug you can attach a real license with these exact terms — organic vs paid, duration, exclusivity — on a certificate the brand can verify.
How much should I charge for UGC usage rights?
What you'd charge to make the content, before any rights.
Organic, paid ads, whitelisting from your handle, or a full buyout.
Longer windows and locking out competitors cost more.
FAQ
What are UGC usage rights?
They're the permission a brand buys to use your content — where (organic vs paid ads), for how long, and whether you're exclusive to them. Each is a separate right you can price.
What is whitelisting in UGC?
Whitelisting (or Spark Ads) is when a brand runs paid ads from YOUR handle instead of theirs. It carries your name and reach, so it's usually priced higher than ads from the brand's own account.
How much should I charge for a full buyout?
A buyout — where the brand owns the content outright for all uses — typically runs 2–3× your base rate or more, since you give up future licensing and exclusivity.
How do I make the rights official?
Put them in writing. On Plug, the rights you grant go onto a verifiable license certificate, so what the brand can run and for how long is on the record — not a vague DM.