UGC Rate Calculator
Most UGC creators charge $25–$75 per video starting out, $75–$150 with some experience, and $150–$300 once established, before add-ons: editing +30%, a rush +25%, raw footage +20%, ad rights +50%, exclusivity +40%. Pick your setup and the calculator returns the band and a number to aim for, in seconds.
Benchmark estimate — you set your final rate. On Plug Pro there's no per-deal cut, so the number you land is the number you keep.
Inside Plug, turn this into a rate card and let the AI draft a pitch that quotes it — in your voice.
How much should I charge for a UGC video?
New, some experience, or experienced — it anchors the base rate.
A single video, a bulk pack, a photo set, or a monthly retainer.
Editing, rush, raw footage, ad rights, exclusivity — each bumps the range.
FAQ
How much should I charge for a UGC video?
Most UGC creators start at $25–$75 per video, move to $75–$150 with experience and $150–$300 with a track record, and go higher when editing, ad rights, or a rush are stacked on. Set your rate at the top of your range when the brief is tight.
Should I charge more if the brand runs my video as an ad?
Yes. Organic posting and paid-ad usage are different rights. Add a usage fee on top of your base rate — the Usage-Rights Calculator prices exactly that.
Do I charge for revisions?
Include one round in your rate and charge per round after that. Spell it out up front so extra work is paid work, not a surprise.
Does Plug take a cut of my rate?
No. Plug Pro is a flat monthly subscription with zero per-deal fees — the rate you land is the rate you keep. The money moves directly between you and the brand.