UGC Pitch Email Template
A strong UGC pitch email is short: who you are and your niche, one line of proof (a result or a link to your work), a clear, specific offer, and a low-pressure close. This free template covers all four in a ready-to-send structure — fill the brackets and send.
Subject: UGC for [Brand Name] — [your niche] creator, [your platform] Hi [contact name / "there"], I'm [your name], a [your niche] creator on [platform] ([follower count] followers, [engagement rate]% engagement). I've been using [brand product] for [length of time] and think it'd be a great fit for a UGC collab. What I'd bring: - [1 line: your content style — e.g. "clean, product-first GRWM videos"] - [1 line: a recent result — e.g. "my last skincare UGC hit 40k views organically"] - [Link to your portfolio / media kit / best 2-3 videos] What I'm proposing: - [1–2 videos / a photo set / a monthly retainer] - [Organic only, or ad-usage rights if you're open to it] - Rate: $[your rate] — happy to adjust based on scope If this sounds interesting, I'd love to jump on a quick call or just keep it to email — whatever's easiest. Let me know if you'd like to see more of my work. Thanks for your time, [Your name] [Your handle] · [Your email]
Inside Plug, a pitch you send becomes a tracked outreach — cold-trail alerts nudge you before a warm lead goes cold.
How do I pitch a brand for UGC?
Grab the template as text — no signup.
Your niche, a result, and a link to your best work.
Specific deliverables and a rate, not a vague ask.
FAQ
How do I pitch a brand for UGC?
Keep it short: who you are and your niche, one line of proof, a specific offer (what you'd deliver and your rate), and a low-pressure close. This template has that structure ready to fill in.
Should I include my rate in a first pitch?
Yes, if you have one — it filters out brands who can't afford you and speeds up brands who can. A range is fine if you're not sure of the exact scope yet.
How long should a UGC pitch email be?
Short enough to read in 15 seconds. Three to five sentences plus a link to your work outperforms a long introduction every time.
What if I don't hear back?
Send one follow-up after four days — see the Follow-Up Email Template. After a second follow-up with no response, move on.