The deal you forgot to chase is the one you lost.
Plug Pro reminds you to follow up with a brand after you pitch. Tap I sent it and the clock starts: the brand is flagged on day four with a 9am reminder, the next follow-up comes four days later, and after two follow-ups and seven quiet days it moves to Going cold. You always send the follow-up yourself.
How do I follow up with a brand after pitching?
This is the clock as the product runs it, counted from the moment you tap I sent it. Set your own date on any brand and it wins.
- Day 0You send it
From your own inbox or DMs. Tap I sent it and the clock starts.
- Day 4Follow-up due
The brand moves to the Follow up due chip. A 9am reminder lands in your notifications.
- Day 8Second nudge
Four days after the last one. Same reminder, same chip, a different note to copy.
- Day 15Going cold
Two follow-ups out and seven quiet days. Still on the list; it just stops asking for your attention.
Where do follow-up reminders show up?
- In your notificationsThe reminder fires at 9am in your own time zone, into the notification center you already check, with email or push if you have them on.
- On the worklistEvery pitched brand sits under a chip: To pitch, Follow up due, Going cold, Waiting on reply, Replied, Won. The chip is the to-do list.
- On your calendarFollow-up dates show on the Plug calendar next to deliverable dates and payment dates, and ride the subscribe feed into Google or Apple Calendar.
- On the brand's pageThree ready follow-up notes to copy, the reminder date you can move, the open count, and the whole history with that brand.
What do I say in a follow-up to a brand?
A bump, a new angle, a graceful close. One per follow-up, in that order. On Full Access, an AI draft in your voice sits beside them.
Every send is you. Plug Pro never emails or messages a brand on your behalf, so nothing goes out that you did not read.
- The bump
Hi Priya, bumping this in case it slipped down the inbox. The two concepts are still on the page if fall is the right window for you.
- The new angle
Quick one: I filmed a test of the serum this week and the before-and-after came out well. Happy to send it over if that helps you decide.
- The close
Last note from me on this. If the timing is off, no problem at all. I will check back next quarter. Thanks for looking either way.
- Example notes on a demo account. Yours read like you.
Follow-up questions, answered
How do I remember to follow up with brands?
Stop remembering and let the record do it. In Plug Pro, tapping I sent it on a pitch starts a follow-up clock: the brand is flagged on day four, a reminder lands at 9am in your notifications, and each later follow-up is flagged four days after the last. The date also shows on your calendar, so the follow-up lives where your other deadlines already do.
How many times should I follow up with a brand?
Two follow-ups on email, then stop. The first at day four, the second four days later. After two follow-ups and seven days of silence the brand moves to Going cold, which is Plug's way of saying the odds have changed. It stays on the list for next quarter; it just stops taking your attention now.
Does Plug send the follow-up for me?
No. Plug Pro never emails or messages a brand on your behalf. It tells you when, gives you three notes to copy and, on Full Access, an AI-drafted follow-up in your voice, and you send from your own inbox or DMs. A brand never receives something you did not read.
Can I change the reminder date?
Yes. Every brand's page has the reminder date, and you can move it or clear it. If a brand says come back in October, set October and the brand drops out of Follow up due until then. The default cadence only applies when you have not set a date yourself.
What should a follow-up message say?
Something new, or nothing at all beyond a bump. The three notes on every brand's page cover the three moves that work: a plain bump, a new angle such as a test you filmed, and a graceful close that leaves the door open. Keep each under four sentences and never apologise for following up.