UGC Media Kit Template
A UGC media kit is one page: who you are in three lines, the formats you make, three to six links to your best work, starting rates with add-ons and usage rights, the brands you have worked with, and how to book. Skip vanity metrics unless they help. This template has every section ready to fill.
[YOUR NAME] — UGC MEDIA KIT [Your niche] creator · [city] · [platform handles] WHO I AM (2–3 lines) [One line on what you make and who watches it. One line on the products you actually use. One line that sounds like you, not a bio generator.] WHAT I MAKE Formats: [short-form video · photo sets · voiceover · unboxing · GRWM] Style: [natural light · talking-to-camera · product-in-use · before/after] Turnaround: [5–7 business days standard · rush available] SELECTED WORK (3–6 links) [Brand or product] — [link] — [one line: what it was, any result] [Brand or product] — [link] — [one line] [Brand or product] — [link] — [one line] AUDIENCE (only if it helps — UGC is bought for production, not reach) [Platform]: [followers] · [avg views] · [top locations] · [age range] RATES (starting points) Single UGC video (organic use) $[rate] 3-video pack $[rate] Monthly retainer (~4 videos) $[rate] Add-ons: full edit +[X]% · 48h rush +[X]% · raw footage +[X]% Usage rights: paid ads +[X]% (3 mo) · whitelisting +[X]% · buyout [X]× BRANDS I HAVE WORKED WITH [Brand] · [Brand] · [Brand] (gifted collabs count — mark them "gifted") HOW TO BOOK Email: [you@domain] · Storefront: [your page link] Deposit: [50% to book] · Payment: [invoice / Stripe / PayPal] Keep this to one page. A media kit is a menu, not a memoir: the brand should find your rate and a link to your best work in under ten seconds. Update the selected-work links every month, and the rates whenever they change — a stale kit is the fastest way to underprice yourself.
Inside Plug, your storefront IS the media kit: pinned work, packages with prices, reviews, and an order button, updated the moment you change a rate.
What goes in a UGC media kit?
Grab the one-pager as text. No signup, no design tool.
Three lines about you, your formats, six links, your rates.
Paste it into a pitch, or make it a live storefront link instead.
FAQ
What should a UGC media kit include?
Who you are in two or three lines, the formats and style you make, three to six links to your best work, your starting rates with add-ons and usage rights, brands you have worked with, and how to book. One page. Brands buy UGC for production quality, so your work links matter more than your follower count.
Do I need a media kit if I have under 1,000 followers?
Yes, and it matters more, because it moves the conversation off your follower count and onto your work. A one-page kit with three strong links and a clear rate lands deals for creators with a few hundred followers every day. Leave the audience section out if the numbers do not help you.
Should I make my media kit in Canva or as a PDF?
A PDF goes stale the day you change a rate, and brands rarely open attachments from strangers. Text you can paste into an email or DM is read immediately, and a live page is better still. Use this template as the text version, and a storefront link as the always-current version.
What rates should I put in a media kit?
Starting points, not a price list: a single video rate, a pack rate, and a retainer, plus add-on percentages for editing, rush, and usage rights. Run your numbers through the free rate calculator first, and quote toward the top of your band when the brief is tight.