UGC Whitelisting Rate Calculator
Whitelisting (running paid ads from your own handle — Spark Ads or Partnership Ads) is usually priced as a weekly fee, not a multiplier of your content rate. Typical weekly fees run roughly $75–$150 for a small test budget up to $700–$1,500+ for a $50k+ spend commitment, with longer terms earning a per-week discount.
Estimate — whitelisting fees vary by platform, follower count, and how much creative control the brand wants. This is on top of your normal content rate, not instead of it.
Inside Plug, whitelisting terms — spend tier, duration, renewal — get written onto a real license so a lapsed term flags itself instead of running past its date.
How much should I charge for whitelisting?
How much the brand plans to put behind the ads.
Longer commitments (8, 12, 26 weeks) earn a per-week discount.
A weekly fee and a total for the full term.
FAQ
How much should I charge for whitelisting?
Most creators quote a weekly fee scaled to the brand's ad spend — roughly $75–$150/week for a small test budget, up to $700–$1,500+/week for a major campaign. Longer terms usually earn a discount.
Is whitelisting the same as usage rights?
They're related but priced differently. Usage rights are typically a flat add-on to your content rate; whitelisting (ads running from YOUR handle) is usually a recurring weekly fee tied to ad spend, since it carries ongoing risk and reach through your account.
What's the difference between whitelisting and Spark Ads?
They're brand names for the same idea on different platforms — Meta calls it Partnership Ads / whitelisting, TikTok calls it Spark Ads. Both let a brand run ads from your handle instead of theirs.
How do I make sure a whitelisting term doesn't run past its date?
Put the exact term in writing. On Plug, whitelisting terms attach to a real license record, so an expiring term is visible instead of silently running past its date.