How to pitch Aputure as a UGC creator
LED lighting for film and video, from high-output cinema fixtures to a creator-focused line under the amaran name.
Plug Pro is not affiliated with or endorsed by Aputure. This page is independent guidance for creators who want to pitch the brand. Facts about Aputure come from its own website as of 2026-09-05; everything else is our advice.
What Aputure sells, from its own site.
Aputure makes LED lighting and wireless control for film and video, including the STORM and NOVA fixture lines and the Sidus Link control app.
Its site publishes case studies on feature films and broadcasts lit with its fixtures, and links to a separate creator-focused line, amaran, with its own site.
The site lists an About page, a page for pro content creators, event listings, and a find-a-location page.
Why tech & gear creators pitch a brand like this.
Lighting is the one gear category where the product is visible in every frame of the result. A creator pitching a lighting brand is pitching their own footage as the proof, which makes the portfolio the entire application: if your work looks lit, you are already qualified.
The two lines on the site map to two creator tiers. The cinema fixtures fit filmmakers and commercial shooters; the amaran line fits the exact creator who makes talking-head, product, and studio content for other brands. Pitch the line that matches your actual setup.
Behind-the-scenes and setup breakdowns are the format. Before-and-after lighting comparisons, a one-light setup for a small room, and the how-I-lit-this walkthrough are all searched by the creators who are the brand's customers.
One specific idea beats a media kit. Pick one.
- 1One light, small room
A single fixture, a bedroom studio, three looks. The setup most creators actually have, shown by a creator who actually has it. Search-shaped and reusable.
- 2How I lit this
A finished product video, then the breakdown: fixture positions, power, modifiers, the app. Two videos in one pitch, and the second one is the ad.
- 3Before and after
The same shot lit with a window versus lit with the fixture, split screen. Fifteen seconds. The clearest possible argument for buying a light.
What to charge
Example bands by creator tier, not Aputure's rates
Price by your tier, not by the brand. One video, organic use:
- New, first deals
- $25–75
- Delivered work to show
- $75–150
- Track record
- $150–300
Paid-ad usage rights are a separate line on top. Our published bands for tech & gear creators, not anything Aputure has said. The full grid.
How to pitch it
- Make one example in the format of the idea you picked above, with a product you already own.
- Six lines, one link: a hook about their product, who you are, one proof point, the idea, the ask, your page.
- Follow up once on day four. Then move on to the next brand.
Inside Plug Pro the brand card carries the contact, the pitch opens prefilled, and the follow-up clock starts when you send. Contacts are never shown on public pages.
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Pitching Aputure, answered
How do I pitch Aputure?+
Lead with one specific content idea for one of its products, attach or link one example video in a similar format, and ask one easy question. No rates in the first message; those come after they reply. The pitching guide on this site has the six-line structure, and the DM guide has scripts for the first message.
How much should I charge Aputure for a UGC video?+
Price by your tier, not by the brand: $25–75 for a first single video with organic use, $75–150 once you have delivered work, $150–300 with a track record. Usage rights for paid ads are a separate line on top. Those are our published bands for tech & gear creators, not anything the brand has said.
Is Plug Pro connected to Aputure?+
No. This page is independent editorial guidance for creators. Plug Pro is not affiliated with, endorsed by, or in any relationship with Aputure. Facts about the brand come from its own public website; everything else is our advice.
Keep going
If you would rather not appear here, email hello@getplugpro.com from a company address. We take this page down and remove the brand from creator outreach within five business days, and confirm when it is done. Corrections to the facts above are welcome the same way.
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