How to pitch Airthings as a UGC creator
Smart indoor air-quality and radon monitors for the home, with an app that reads the sensors.
Plug Pro is not affiliated with or endorsed by Airthings. This page is independent guidance for creators who want to pitch the brand. Facts about Airthings come from its own website as of 2026-09-05; everything else is our advice.
What Airthings sells, from its own site.
Airthings sells indoor air-quality monitors and radon detectors for the home, including the View Plus, a monitor with seven sensors, and the Corentium Home 2, a digital radon detector with Bluetooth and temperature and humidity sensors.
The devices report to an Airthings app, and the site also lists an air purifier line under the name Renew.
The site is split into an at-home range and a business range for buildings and workplaces.
Why home & garden creators pitch a brand like this.
Air quality is invisible, which is why this niche needs creators: the content is a number on a screen changing when you cook, open a window, or run the dryer. That is a native short-form hook, and it is not something a product photo can show.
The buyers are new homeowners, parents of small children, and anyone in a basement apartment. Home-tour, new-house, and family creators fit this brand as naturally as tech reviewers, and they reach the person who has never heard of radon.
Monitors are a considered purchase with a fear component. Brands here buy calm, explanatory content: what the numbers mean, what changed after a fix, whether the app is easy. Reassurance sells better than alarm.
One specific idea beats a media kit. Pick one.
- 1A week of readings
Seven days of the monitor on the kitchen counter, one clip a day showing what moved the number: cooking, candles, a window, a rainstorm. Cut to 40 seconds with the app on screen.
- 2The basement test
A creator who just moved in plugs the detector into the lowest room and reads it live over a week. The result is the ending, whatever it is. Honest either way, which is what makes it credible.
- 3Before and after the fix
Reading, change, reading. Add a purifier, seal a crack, run a fan. The number does the talking. Home-improvement creators own this format.
What to charge
Example bands by creator tier, not Airthings's rates
Price by your tier, not by the brand. One video, organic use:
- New, first deals
- $25–75
- Delivered work to show
- $75–150
- Track record
- $150–300
Paid-ad usage rights are a separate line on top. Our published bands for home & garden creators, not anything Airthings has said. The full grid.
How to pitch it
- Make one example in the format of the idea you picked above, with a product you already own.
- Six lines, one link: a hook about their product, who you are, one proof point, the idea, the ask, your page.
- Follow up once on day four. Then move on to the next brand.
Inside Plug Pro the brand card carries the contact, the pitch opens prefilled, and the follow-up clock starts when you send. Contacts are never shown on public pages.
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Pitching Airthings, answered
How do I pitch Airthings?+
Lead with one specific content idea for one of its products, attach or link one example video in a similar format, and ask one easy question. No rates in the first message; those come after they reply. The pitching guide on this site has the six-line structure, and the DM guide has scripts for the first message.
How much should I charge Airthings for a UGC video?+
Price by your tier, not by the brand: $25–75 for a first single video with organic use, $75–150 once you have delivered work, $150–300 with a track record. Usage rights for paid ads are a separate line on top. Those are our published bands for home & garden creators, not anything the brand has said.
Is Plug Pro connected to Airthings?+
No. This page is independent editorial guidance for creators. Plug Pro is not affiliated with, endorsed by, or in any relationship with Airthings. Facts about the brand come from its own public website; everything else is our advice.
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