A home and family UGC portfolio brands trust in a real house.
A home and family UGC portfolio is one page that shows home, cleaning, and kids brands the short videos you can film for them in your own house: a messy morning, a five-minute reset, a toy that survives a toddler. Brands want lived-in and believable. Plug Pro builds one free, and one sample is enough to start.
What do home and family brands want to see?
- A real, lived-in homeA tidy-enough corner, not a showroom. Parents trust a house that looks like theirs, so a little mess in the background can help.
- The before and afterThe counter before the wipe, the toy pile before the basket. Short resets show a product working without any claims.
- Kids, done carefullyHands, backs of heads, or just the play mat is often enough. Many creators keep children's faces out, and brands respect it.
- Routines people recogniseSchool lunch, laundry day, bedtime story. Brands want to see where their product fits in a family's week.
Which portfolio layouts suit home and family creators?
New home and family pages start on one of these. Every layout is free, and you can switch any time.
Screenshots are a demo page with a fictional creator and brands.
Home and family samples you can film this week
In the rooms you already live in. Daylight, phone steady, background lived-in but not chaotic.
- 1A five-minute resetOne room, one product, before and after. Speed it up and add a line about how long it really took.
- 2Packing lunchThree minutes, one lunch box, real food. Calm and relatable for any parent watching.
- 3Laundry or bed refreshFresh sheets on, a slow pan over the bed. Quiet, satisfying, easy to reuse as B-roll.
- 4PlaytimeA toy or play mat in use, filmed from your height. Keep faces out if you prefer; the product is the star.
One of these is enough to publish your page. Add the rest as you film them, then put your link at the end of every pitch.
Home & family portfolio questions, answered
What should I put in a home and family UGC portfolio?
Two to six short samples (a quick reset, a family routine, a product in use), one line about your home and family, the kinds of brands you want to work with, and how to hire you. On Plug Pro your rates and an order button sit on the same page.
Do my kids have to be on camera?
No. Plenty of family creators film hands, the back of a head, or just the product in a real room. Decide what you are comfortable with and say it in your portfolio; brands will plan around it.
Does my house need to look perfect?
No. Home and family brands sell to real households, so a lived-in space often works better than a staged one. Good daylight and a clear view of the product matter most.