A beauty UGC portfolio skincare and makeup brands want to book.
A beauty UGC portfolio is one page that shows skincare and makeup brands the short videos you can film for them: textures, application, routines, and honest reactions. Brands want to see good light, clean close-ups, and a real face. Plug Pro builds one free, and one sample filmed with a product you already own is enough to start.
What do beauty brands want to see in a UGC portfolio?
- Texture, up closeThe swatch on the back of your hand, the serum on your fingertip, the cream before it sinks in. Beauty sells on texture, so a sharp close-up in window light does a lot of work.
- The product being usedApplication on a real face, not the bottle on a white background. Brands can shoot product photos themselves; what they buy from you is someone using it.
- Your skin, said plainlyOne line like "dry, sensitive skin, 30s" helps a brand picture you in their ad. It also shows you know who the product is for.
- Honest words, no promisesSay how it felt and what you noticed. Never promise results like clearing acne or removing wrinkles; brands cannot run claims like that, and it reads as an ad.
Which portfolio layouts suit beauty creators?
New beauty pages start on one of these. Every layout is free, and you can switch any time.
- EditorialCalm, magazine-style, serif
- LinenQuiet, ivory, thin capitals
- ScallopCandy stripes, poster-size name
Screenshots are a demo page with a fictional creator and brands.
Beauty samples you can film this week
With products already on your shelf. Film each one in natural light, phone at eye level.
- 1A 30-second routineThree products in order, one line each on why you use it. The classic format brands ask for most.
- 2Texture shotsFive seconds per product: the pump, the swatch, the blend. Great as B-roll a brand can cut into its own ads.
- 3Get ready with meTalk to the camera while you apply a few products. Shows you can hold attention and speak naturally.
- 4First impressionsOpen something new and react honestly on camera. Keep it kind and specific: smell, feel, finish.
One of these is enough to publish your page. Add the rest as you film them, then put your link at the end of every pitch.
Beauty portfolio questions, answered
What should I put in a beauty UGC portfolio?
Two to six short samples (a routine, a texture close-up, a talking-to-camera review), one line about you and your skin type, the kinds of brands you want to work with, and how to hire you. On Plug Pro your rates and an order button sit on the same page.
Do I need clear skin or a lot of followers?
No. Beauty brands sell to real people, so real skin is often the point. Followers do not matter for UGC, because the brand runs the video on its own accounts. What matters is clean light, steady framing, and sounding like yourself.
Can I use products I bought myself?
Yes. Filming products you already own is how most beauty creators make their first samples. Just do not suggest a brand paid you or sent the product if it did not.