UGC Shot List Template

A UGC shot list breaks a short-form video into timed beats — hook, problem, product intro, demo, result, and CTA — with what's on screen and what's said for each. This free template lays out all six for a typical 30-second video so you can film once instead of reshooting.

UGC shot list template

UGC SHOT LIST

Deliverable: [e.g. "30s TikTok — skincare GRWM"]
Brand: [Brand name]     Due: [date]

SHOT 1 — HOOK (0–3s)
  On screen: [e.g. "close-up of tired morning face"]
  Line: [spoken or on-screen text]

SHOT 2 — PROBLEM (3–8s)
  On screen: [e.g. "showing the issue — dull skin, dry patches"]
  Line:

SHOT 3 — PRODUCT INTRO (8–15s)
  On screen: [e.g. "pick up product, show label clearly"]
  Line: [brand/product name spoken here]

SHOT 4 — DEMO (15–24s)
  On screen: [e.g. "applying product, texture/finish visible"]
  Line:

SHOT 5 — RESULT / BENEFIT (24–27s)
  On screen: [e.g. "after" look, reaction shot]
  Line:

SHOT 6 — CTA (27–30s)
  On screen: [e.g. "product held up to camera, link mention"]
  Line: [e.g. "linked below" / "use my code"]

NOTES
  B-roll to grab just in case: [packaging close-ups, lifestyle shots, texture]
  Must-haves for the brand: [logo visible, disclosure tag, specific phrase]
  Lighting/location: [natural light, bathroom mirror, etc.]

Start freeTurn a shot list into a tracked production, brief to delivery.

Inside Plug's Workbench, a shot list becomes a real production plan — attach it to the deal and track it through to delivery.

How do I plan a UGC shot list?

Fill in your beats

Hook, problem, product, demo, result, CTA — with timing.

Note the must-haves

Logo visible, disclosure tag, a specific phrase — from the brief.

Film once

A shot list catches gaps before you're editing, not after.

FAQ

How do I plan shots for a UGC video?

Break the video into beats — hook, problem, product, demo, result, CTA — and note what's on screen and what's said for each. This template has that structure for a typical 30-second video.

How long should each shot be?

For a 30-second video: roughly 3s hook, 5s problem, 7s product intro, 9s demo, 3s result, 3s CTA. Adjust the split based on what the brief needs most emphasis on.

Should I shoot extra footage beyond the shot list?

Yes — grab a few seconds of extra b-roll (packaging close-ups, reaction shots) at each stop. It's cheap insurance if the edit needs a cutaway.

Keep going

UGC Brief TemplateTurn a vague 'make it feel organic' into a real brief.UGC Rate CalculatorFind a fair price for any UGC deliverable in seconds.How to make a UGC videoShoot it start to finish Best tools for making UGC videosGear, editing, and apps

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