Pitching isn't begging. It's offering a service to a company that already pays for content. Replies go to whoever sent something short and specific to a real person, not to the biggest accounts.
What a pitch has to do
- To
- Everbright
- Subject
- Collaboration with Everbright
Hi Everbright team!
I'm Maya, a beauty creator passionate about showcasing transformative skincare.
One concept I'd love to start with: a before/after video in natural light, emphasizing how your products enhance skin radiance.
I believe my audience would resonate with this authentic representation. I’d love to discuss how we can work together to shine a light on your fantastic products!
Everything's on your pitch page: https://plugd.cc/p/mayamakes/transform-your-glow-with-everbright-864bd513
- The subject is the whole preview in an inbox. The ones that get opened name their product or your idea.
- The first line should be about them, not you. If you could paste it into a pitch for another brand, change it.
- One concept, said plainly. This line is the pitch, so make sure it's a video you'd actually film.
- The link is your page: your rate, your samples and the terms live there, so the message can stay short.
Keep it under about 120 words, in this order: a line that proves you know them, who you are and your niche, one piece of proof, one specific idea for their product, a clear ask, and your link.
The idea is the whole pitch. Putting their name in the greeting fools nobody. The line that earns a reply is an idea that could only be for them.
Where the first draft comes from
Tap Pitch a brand, the bolt in the middle of the bar. Pick the deal type and the brand, and Plug drafts the pitch from your page and what it knows about them. It's a first draft. Read it against the notes above and change anything that could go to another brand.
A DM is not an email
A DM lands in Requests, where the brand sees your name and a few words. So the first words are about them, the first message has no link, and you ask one easy question. "Is the launch getting creator content?" beats "Interested in a collab?"
When they reply, message two carries the link and moves things to email, because email is what gets forwarded to whoever holds the budget.
Then tap "I sent it". Plug can't see your outbox, so that's how it knows the pitch went, and it sets your follow-up.