How to pitch Upton's Naturals as a UGC creator
Plant-based meat alternatives and vegan foods, sold in stores and to restaurants, with recipes on the site.
Plug Pro is not affiliated with or endorsed by Upton's Naturals. This page is independent guidance for creators who want to pitch the brand. Facts about Upton's Naturals come from its own website as of 2026-09-05; everything else is our advice.
What Upton's Naturals sells, from its own site.
Upton's Naturals sells plant-based meat alternatives and vegan foods, positioned as made with real ingredients, for home cooking and for restaurants.
The site has a where-to-buy locator, a recipes section, a press page, a wholesale page, and a page about the company's twenty-year history.
Why food & drink creators pitch a brand like this.
A retail food brand with a store locator needs content that works in a grocery aisle as much as on a feed: the shelf, the pack, the recipe. Creators who film grocery hauls and weeknight cooking are the natural fit, and the where-to-buy page gives every video a next step.
Vegan food has moved from identity to convenience, and the brand's own copy leans on simple meals. Quick-dinner, meal-prep, and college-cooking creators reach the buyer who is not vegan and just wants an easy Tuesday.
Regional content matters for a brand with restaurant customers. A creator in a city where the products are on menus can pitch the restaurant angle as well as the home one.
One specific idea beats a media kit. Pick one.
- 1The weeknight swap
One family recipe, the meat swapped for the plant-based version, the reaction at the table. Thirty seconds. The format that sells this category to non-vegans.
- 2Grocery haul to dinner
Find it on the shelf, cook it that night, plate it. Haul-to-plate content with the locator as the built-in call to action.
- 3Meal prep, five lunches
One pack, five containers, five days. Meal-prep creators own this and it shows value per pack without saying a price.
What to charge
Example bands by creator tier, not Upton's Naturals's rates
Price by your tier, not by the brand. One video, organic use:
- New, first deals
- $25–75
- Delivered work to show
- $75–150
- Track record
- $150–300
Paid-ad usage rights are a separate line on top. Our published bands for food & drink creators, not anything Upton's Naturals has said. The full grid.
How to pitch it
- Make one example in the format of the idea you picked above, with a product you already own.
- Six lines, one link: a hook about their product, who you are, one proof point, the idea, the ask, your page.
- Follow up once on day four. Then move on to the next brand.
Inside Plug Pro the brand card carries the contact, the pitch opens prefilled, and the follow-up clock starts when you send. Contacts are never shown on public pages.
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Pitching Upton's Naturals, answered
How do I pitch Upton's Naturals?+
Lead with one specific content idea for one of its products, attach or link one example video in a similar format, and ask one easy question. No rates in the first message; those come after they reply. The pitching guide on this site has the six-line structure, and the DM guide has scripts for the first message.
How much should I charge Upton's Naturals for a UGC video?+
Price by your tier, not by the brand: $25–75 for a first single video with organic use, $75–150 once you have delivered work, $150–300 with a track record. Usage rights for paid ads are a separate line on top. Those are our published bands for food & drink creators, not anything the brand has said.
Is Plug Pro connected to Upton's Naturals?+
No. This page is independent editorial guidance for creators. Plug Pro is not affiliated with, endorsed by, or in any relationship with Upton's Naturals. Facts about the brand come from its own public website; everything else is our advice.
Keep going
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