How to pitch The Woobles as a UGC creator
Learn-to-crochet kits for beginners, including licensed character kits and intermediate amigurumi kits.
Plug Pro is not affiliated with or endorsed by The Woobles. This page is independent guidance for creators who want to pitch the brand. Facts about The Woobles come from its own website as of 2026-09-05; everything else is our advice.
What The Woobles sells, from its own site.
The Woobles sells learn-to-crochet kits aimed at beginners, with a beginner range, an intermediate amigurumi range, accessories, and a collaborations collection of kits based on licensed characters and franchises.
The site's homepage lists new arrivals and a custom content section.
Why crafts & diy creators pitch a brand like this.
Learn-a-skill kits are made for creators because the content is the learning: the first tangled attempt, the moment it clicks, the finished creature held up to camera. Craft, cozy-hobby, and beginner-anything creators fit, and the beginner positioning means you do not need to be good at crochet to pitch it. Being new is the point.
The licensed-character collection is a second audience entirely. Fandom creators who never touch crafts will make a video about crocheting a character they love, and that reaches a buyer the craft niche never would.
Process content has a natural series structure here: kit one to kit five, beginner to intermediate, with the creature collection growing on a shelf behind the creator.
One specific idea beats a media kit. Pick one.
- 1My first Wooble, honestly
A total beginner opens the kit and films the whole thing, mistakes included, sped up to 60 seconds with the finished creature at the end. The exact video a nervous first-time buyer searches for.
- 2The character kit
A fandom creator crochets the character from their favorite franchise. Reaches the collaboration audience and stays on the craft-brand's product line at the same time.
- 3Shelf of creatures
Kit by kit, month by month, the collection grows on a shelf. A long-running series with a built-in progression and a reason for the brand to keep the relationship going.
What to charge
Example bands by creator tier, not The Woobles's rates
Price by your tier, not by the brand. One video, organic use:
- New, first deals
- $25–75
- Delivered work to show
- $75–150
- Track record
- $150–300
Paid-ad usage rights are a separate line on top. Our published bands for crafts & diy creators, not anything The Woobles has said. The full grid.
How to pitch it
- Make one example in the format of the idea you picked above, with a product you already own.
- Six lines, one link: a hook about their product, who you are, one proof point, the idea, the ask, your page.
- Follow up once on day four. Then move on to the next brand.
Inside Plug Pro the brand card carries the contact, the pitch opens prefilled, and the follow-up clock starts when you send. Contacts are never shown on public pages.
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Pitching The Woobles, answered
How do I pitch The Woobles?+
Lead with one specific content idea for one of its products, attach or link one example video in a similar format, and ask one easy question. No rates in the first message; those come after they reply. The pitching guide on this site has the six-line structure, and the DM guide has scripts for the first message.
How much should I charge The Woobles for a UGC video?+
Price by your tier, not by the brand: $25–75 for a first single video with organic use, $75–150 once you have delivered work, $150–300 with a track record. Usage rights for paid ads are a separate line on top. Those are our published bands for crafts & diy creators, not anything the brand has said.
Is Plug Pro connected to The Woobles?+
No. This page is independent editorial guidance for creators. Plug Pro is not affiliated with, endorsed by, or in any relationship with The Woobles. Facts about the brand come from its own public website; everything else is our advice.
Keep going
If you would rather not appear here, email hello@getplugpro.com from a company address. We take this page down and remove the brand from creator outreach within five business days, and confirm when it is done. Corrections to the facts above are welcome the same way.
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