How to pitch Furhaven as a UGC creator
Pet beds and furniture: orthopedic, cooling, memory-foam, sofa-style, and crate beds, plus covers, blankets, and travel gear.
Plug Pro is not affiliated with or endorsed by Furhaven. This page is independent guidance for creators who want to pitch the brand. Facts about Furhaven come from its own website as of 2026-09-05; everything else is our advice.
What Furhaven sells, from its own site.
Furhaven sells pet beds and furniture, including orthopedic, cooling, memory-foam, sofa-style, curler, and crate beds, along with furniture covers, blankets and throws, and home and travel gear, organized by pet size.
The site carries an About page, a blog, a loyalty rewards program, and a warranty page.
Why pets creators pitch a brand like this.
Pet content is the most forgiving genre on the internet, and a bed is the easiest product in it: the content is a dog choosing the bed, circling three times, and falling asleep. Dog and cat creators of every size fit, and the shop-by-pet-size layout tells you which bed to pitch for your animal.
Senior-pet and big-dog creators are the underpitched angle. Orthopedic and cooling beds are bought for older and larger animals, and a creator with a grey-muzzled dog is speaking directly to that buyer.
Real-home content beats studio content in this category by a mile. The bed on a real floor next to a real couch, with a real dog that has opinions, is what a shopper trusts.
One specific idea beats a media kit. Pick one.
- 1The bed test
Two beds side by side, the dog picks. One take, whatever happens. The most honest and most shareable video a pet-bed brand can get.
- 2The senior dog's new bed
An older dog getting up from the floor versus from an orthopedic bed, over a week. Calm, real, and aimed at the buyer who spends the most on a bed.
- 3Crate, car, couch
One dog, three places the brand's range covers, one day. Travel-gear and home content in a single clip.
What to charge
Example bands by creator tier, not Furhaven's rates
Price by your tier, not by the brand. One video, organic use:
- New, first deals
- $25–75
- Delivered work to show
- $75–150
- Track record
- $150–300
Paid-ad usage rights are a separate line on top. Our published bands for pets creators, not anything Furhaven has said. The full grid.
How to pitch it
- Make one example in the format of the idea you picked above, with a product you already own.
- Six lines, one link: a hook about their product, who you are, one proof point, the idea, the ask, your page.
- Follow up once on day four. Then move on to the next brand.
Inside Plug Pro the brand card carries the contact, the pitch opens prefilled, and the follow-up clock starts when you send. Contacts are never shown on public pages.
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Pitching Furhaven, answered
How do I pitch Furhaven?+
Lead with one specific content idea for one of its products, attach or link one example video in a similar format, and ask one easy question. No rates in the first message; those come after they reply. The pitching guide on this site has the six-line structure, and the DM guide has scripts for the first message.
How much should I charge Furhaven for a UGC video?+
Price by your tier, not by the brand: $25–75 for a first single video with organic use, $75–150 once you have delivered work, $150–300 with a track record. Usage rights for paid ads are a separate line on top. Those are our published bands for pets creators, not anything the brand has said.
Is Plug Pro connected to Furhaven?+
No. This page is independent editorial guidance for creators. Plug Pro is not affiliated with, endorsed by, or in any relationship with Furhaven. Facts about the brand come from its own public website; everything else is our advice.
Keep going
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