How to pitch BOOX as a UGC creator
E Ink tablets and e-readers for reading and handwriting, sold with keyboard covers, cases, and accessories.
Plug Pro is not affiliated with or endorsed by BOOX. This page is independent guidance for creators who want to pitch the brand. Facts about BOOX come from its own website as of 2026-09-05; everything else is our advice.
What BOOX sells, from its own site.
BOOX makes E Ink devices for reading and note-taking, described on its store as eye-friendly reading with a close-to-paper writing feel, including tablet lines such as the Go, Note Air, and Palma, plus magnetic cases and keyboard covers.
The store carries a used-devices section, a business section, and a blog that features creator stories and reading-habit articles.
Why tech & gear creators pitch a brand like this.
E Ink devices sell to readers, students, and note-takers, and the content that moves them is a real workflow: the annotated PDF, the morning pages, the reading-in-sunlight test. Productivity, study, and book creators are the fit, and the device is on screen the whole time.
The pitch is the use case, not the spec sheet. A law student marking up cases, a writer drafting by hand, a reader switching from a phone. Each is a specific creator with a specific audience, and each is a video the brand's own blog already tries to tell as a story.
The used-devices section on the store is a signal that budget-conscious buyers matter to this brand. Student creators and first-e-reader content fit that buyer directly.
One specific idea beats a media kit. Pick one.
- 1A week of handwritten notes
A student or writer replaces paper for a week, filming the notebook screen at the end of each day. The honest workflow test the category needs.
- 2Phone to E Ink
A reader moves their reading off a phone for a month: the sunlight test, the battery, the focus. A talking-to-camera diary with the device in frame.
- 3The PDF markup
One dense document, annotated on the tablet in real time, cut to 45 seconds. Study creators own this, and it is the most searched use of the device.
What to charge
Example bands by creator tier, not BOOX's rates
Price by your tier, not by the brand. One video, organic use:
- New, first deals
- $25–75
- Delivered work to show
- $75–150
- Track record
- $150–300
Paid-ad usage rights are a separate line on top. Our published bands for tech & gear creators, not anything BOOX has said. The full grid.
How to pitch it
- Make one example in the format of the idea you picked above, with a product you already own.
- Six lines, one link: a hook about their product, who you are, one proof point, the idea, the ask, your page.
- Follow up once on day four. Then move on to the next brand.
Inside Plug Pro the brand card carries the contact, the pitch opens prefilled, and the follow-up clock starts when you send. Contacts are never shown on public pages.
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Pitching BOOX, answered
How do I pitch BOOX?+
Lead with one specific content idea for one of its products, attach or link one example video in a similar format, and ask one easy question. No rates in the first message; those come after they reply. The pitching guide on this site has the six-line structure, and the DM guide has scripts for the first message.
How much should I charge BOOX for a UGC video?+
Price by your tier, not by the brand: $25–75 for a first single video with organic use, $75–150 once you have delivered work, $150–300 with a track record. Usage rights for paid ads are a separate line on top. Those are our published bands for tech & gear creators, not anything the brand has said.
Is Plug Pro connected to BOOX?+
No. This page is independent editorial guidance for creators. Plug Pro is not affiliated with, endorsed by, or in any relationship with BOOX. Facts about the brand come from its own public website; everything else is our advice.
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