The hard part of pricing isn't the number. It's having one ready before a brand asks, so you aren't doing math in a reply.
The bands
For one short-form video, organic use, no extras:
| Where you are | Per video |
|---|---|
| Starting out | $25 to $75 |
| A few deals delivered | $75 to $150 |
| A real track record | $150 to $300 |
Starting out, $50 is a sensible first quote once you have three or four clean examples to show. Your follower count isn't in that table on purpose. The brand is running the video itself, so it's buying production, not reach. Price the deliverable, never the logo.
What costs extra
Your rate buys the right to post it organically. Everything past that is a new line:
- Running it as a paid ad. Roughly half your base again for six months. This is where creators most often leave money behind.
- A finished edit rather than raw footage.
- A rush turnaround, which costs you other work.
- The raw files, because they buy the ability to recut it forever.
A real rate card
The demo account's rates, as saved on Plug:
| The demo account | Price |
|---|---|
| UGC video, raw | $350 |
| Extra hook | $50 |
| Rush | $25 |
| Whitelisting | $30 a month |
Maya is set up as a creator with deals behind her, so her base sits above a first quote, and her add-ons are Plug's defaults. Copy the shape, not the numbers: one base, then each extra on its own line. A brand that sees the structure trusts the number and negotiates the scope instead of the rate.