A good pitch sent to a brand that never works with creators goes nowhere. A plain one sent to a brand that already buys video gets read. So I spend more time on who to pitch than on what to say.
How to read a card in the deck
- The fit pill: how close this brand sits to your niche.
- One line on what they post. Your idea should fit that line, not fight it.
- Why the deck dealt it to you, read from your own niche.
- How they work with creators, and how many ways in there are.
Swipe right to save a brand, left to pass. Before you save one, check two things: does the product fit what you make, and is money visibly moving, like paid ads, reposted creator videos or an affiliate program on their site.
The four kinds that say yes
Brands you already buy. "I've been using this for a month" is the strongest opening line there is, and you can only write it honestly about these.
Small, founder-run brands in your niche. The person reading can say yes tonight. No agency, no quarterly cycle.
Local businesses. The café, the studio, the boutique. They get almost no pitches, and the owner answers.
Brands already posting creator content. If their feed has videos that clearly weren't shot in a studio, there's already a budget line for them.
Skip the household names for now. Their creator programs run through agencies and move slowly.
Three is enough to start. Not thirty. Three brands you can say something specific and true about.